Dalton Convention & Visitors Bureau (CVB) continues an historic lodging tax pace for the seventh year in a row. In 2016 total lodging tax receipts were $1,658,139 million dollars, up +2.1% over 2015. The historic growth of lodging tax began in 2010 when over $1 million dollars was collected for the first time in Dalton’s history.
“2016 was a particularly challenging year for Dalton’s tourism,” said Brett Huske, Director of Tourism. “Several external factors impacted our guest’s choice to stay in Dalton in 2016. The challenges included exit 336 interchange construction, road paving of I-75 between Dalton and Chattanooga, closure of the Ringgold and Valdosta visitor centers (for renovations), and arguably the biggest headache, the state’s implementation of the $5 a night hotel fee for Georgia Transportation Department. Any one of these factors could lead a guest to “drive by” Dalton, or stay in Tennessee, but to have all four of them hit the same year made it an especially difficult year,” said Huske.
John Davis, Chairman of the CVB Board said, “Our staff worked extremely hard to ensure every opportunity to bring visitors to Dalton was pursued. We are very pleased with the 2016 results.”
Lodging tax is generated when hotel guests stay at a local hotel and pay a 7% lodging tax in addition to state and local taxes. The lodging tax is used to fund the CVB as the designated Destination Marketing Organization for the Dalton area. The CVB reinvests the funds to market to future groups and visitors to bring them to town and support local businesses. Lodging tax also contributes to the Dalton Convention Center operating and capital improvement fund.